CLAIRE HIGGINSHead of Marketing at vtravelled.com Claire Higgins is Head of Marketing at vtravelled.com, the social travel website launched by Virgin Atlantic. She is responsible for setting and delivering the marketing and content strategy to deliver revenue, readership growth and user loyalty and the next strategic phase of development for the site.
Immediately prior to joining Virgin Atlantic, Claire was at Glam Media where her role was to redefine the UK brand positioning, editorial, sales and marketing strategy, reaching over 12 million men and women online every month. Claire has also held the position of Head of Marketing at Hearst digital, the digital division of the National Magazine Company (NatMag) where she was responsible for delivering the B2B and B2C marketing strategy, across the company’s portfolio of websites, including handbag.com, company.co.uk and cosmopolitan.co.uk, which collectively reach 5 million women every month, a third of all women online in the UK. |