CHARLES YAPDirector of Global Brand Communications, InterContinental Hotels Group Charles heads up the brand social media strategy for each of the group’s seven hotel brands, including InterContinental Hotels & Resorts, Crowne Plaza and Hotel Indigo.
A former journalist with TTG Asia, Charles has been with IHG for five years. He worked in regional corporate and brand PR for the group in Asia Pacific, and was most recently Global Director of Brand Public Relations for InterContinental Hotels & Resorts. Charles is a top worldwide online travel influencer; he has been ranked by InfluencersinTravel.com as the number one PR/Marketing travel influencer on twitter, as well as one of the top 10 corporate travel influencers. Charles tweets at @HotelPRGuy. |