DISCOVER MORE ABOUT OUR SEMINAR AGENDA
TTG Virtual: Luxury has an exciting conference programme designed to help you enhance and position your brand appropriately in the luxury arena. Seminar topics include: 09:30 ADAPT & EVOLVE
Understanding the luxury traveller
The way affluent consumers wish to travel continues to evolve – but are you evolving with the trends? How are hotels and holiday companies adapting to new demands? What can you learn from them? Listen in on this exclusive webinar to hear Chris Gabaldon, Chief Marketing Officer of the Ritz-Carlton Hotel Company, discuss the topic, and then in conversation with April Hutchinson, editor of ttgluxury.
10:30 BEYOND BRASS TAPS
Designer hotels that break the mould
Traditional ideas of luxury no longer suit everyone – what else is out there for you to sell? Are your clients design-savvy? Should you be more up with the trends? Design Hotels has revolutionised the hotel world and how we think of "places to stay". Is this the future? Log in for this exclusive webinar by Bernd Neff, Vice President, Design Hotels and hear his top designer tips on where to recommend to your clients.
11:30 INNOVATION & INSPIRATION
New hotel guys on the hotel block
Hear from some of the newest players on the hotel scene and learn what they think luxury travellers want – plus, how do you launch a new brand or concept into a potentially cluttered landscape? You can hear from Jessica and Peter Frankopan, founders of A Curious Group of Hotels and Green & Spring.
12:30 BUILDING A LUXURY BRAND
Challenges and change Tune in for this fascinating session with Paddy Byng, the new managing director of ASPREY. Established in 1871, Asprey is one of Britain's finest luxury goods companies, evolving from crafting crowns for the world's royalty to jewellery in collaboration with Angelina Jolie and much much more.
14:00 SNOOZE OR CRUISE?
Get on board with luxury cruise sales
If you are not wise to the charms of luxury cruising yet, why not? Is it for you? Claire Hancer of Compagnie du Ponant and Andy Harmer of Cruise Portfolio will discuss the power of luxury cruising to grow your business and share details of innovative and experiential cruise ideas.
14:30 LUXURY WITH A TWIST
How to help clients go luxploring
How can you mix luxury with exploration to give clients what they desire? Tune in for a presentation from one of the most innovative dynamic travel entrepreneurs evolving new ideas in guest experiences and luxury travel - Francesco Galli Zugaro, founder, Aqua Expeditions.
15:00 DRIVING YOUR BUSINESS FORWARD
To fee or not to fee?
Is your service and knowledge good enough to charge for? How can you be sure you are doing everything you can to make your client realise you offer them more than the faceless internet? Hear from marketing consultant and travel industry guru on consultancy fees, Dr Robert Joselyn, of Joselyn, Tepper & Associates.
15:30: Live text chat: To fee or not to fee
Chat online with Dr Robert Joselyn and ask all the burning questions about his take on developing your business strategy.
16:00 ARE YOU A SOCIAL CLIMBER?
Understanding the luxury traveller online & the growth of social media
Do you think social media isn’t for luxury travellers? More and more agents are getting involved in the social media game – but where do you start? Are you smart to smartphone usage? Is your site one where luxury travellers want to come? Hear all this and more discussed with digital strategy pro Claire Higgins, head of marketing at vtravelled.com, the social travel website launched by Virgin Atlantic. Following Claire’s presentation, Charles Yap, Director of Global Brand Communications at Intercontinental Hotels Group, will discuss how to take the first steps on the social media ladder with April Hutchinson.
16:45: Live text chat: The luxury traveller online
Chat live online with Claire Higgins, Charles Yap and Travel Counsellor Graham Finch-Parsons about developing your digital and social media strategy, and agents who have made social media work for them.
Further agenda information will be announced in the coming weeks. Please check back regularly for updates, or sign up for the ttgluxury newsletter here or register for a place at the event and future speaker announcements. If you would like to discuss any of the panels and ideas, contact: 
April Hutchinson
ttgluxury editor
alhutchinson@ttgluxury.com | 
